Problems with company identity and employee morale frequently manifest as turnover. To get through difficult times, Vladik Rikhter, CEO and co-founder of Zenput, says the foundation to his company’s success in 2021 was building a resilient leadership team, maintaining transparency, and investing in team identity. A resilient leadership team works not just for the best compensation, but for the mission and vision of the company. Demonstrating transparency during good times as well as bad times helps in overcoming obstacles. Leaders who are clear on a company’s mission, vision, and values, and connect those to the team helps to build strong teams who can get through tough times together.

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